The Confident Mind
Children today face pressures unlike any generation before—academic stress, social media influence, and emotional challenges
that affect self-esteem, identity, and well-being. We support programmes like "The Confident Mind" to equip children with the
mind coaching tools to manage these challenges and thrive both personally and academically.
Our Mission
To nurture resilient, self-aware, and confident children by supporting coaching programmes that go beyond academics, equipping them with essential life coaching skills for emotional intelligence, self-regulation, and healthy social development. Our programmes are future-focused, practical, and entirely non-clinical — designed for everyday growth, not therapy.
Our Approach
At AFF, we believe every child deserves the tools to thrive—not just academically, but emotionally and socially. With our support, evidence-based programmes like "The Confident Mind" coaching programmes (CMCP) help children learn how to access their full mindset potential—building confidence, resilience, and life-long skills.
For the Schools
We collaborate with primary and secondary schools to deliver coaching programmes not only to students, but also to teachers and school staff. When teachers understand CMCP principles and strengthen their own mindset literacy, it positively transforms the entire school environment.​
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Because educators’ emotional literacy matters too.
For the Parents
Children thrive when the adults around them feel empowered, informed, and supported. That’s why we complement "The Confident Mind" coaching programmes with workshops for both teachers and parents so you can build practical mindset skills in non-therapeutic, coaching-focused way.
Our aim is to help you understand your child’s mindset world, respond confidently to challenges, and build a strong, healthy relationship at home
